US: Starbucks gets Naked
Naked Juice Co. has signed a multi-year distribution agreement with the Starbucks Coffee Co. to serve four of its Naked Juice drinks in 7,000 of its coffee houses across the US.
The PepsiCo-owned company said today (16 January) that participating Starbucks stores will stock its smoothie products, including Green Machine, Protein Zone and Mighty Mango as well as its O-J orange juice brand. Finanical details of the tir-up were not disclosed.
Naked Juice general manager Adam Carr said: "Making Naked Juice available in Starbucks stores allows us to bring the best all-natural juice to more consumers. Starbucks is synonymous with extraordinary coffee and Naked Juice is synonymous with premium all-natural 100% juices. Together, it's a perfect blend."
Starbucks senior vice president of global food & beverage Denny Post added: "Naked Juice offers Starbucks customers another healthy and delicious beverage option, and furthers our commitment to provide high quality and nutritious choices."
Naked Juice, which makes over 25 all-natural, chilled juices and juice smoothies with no added sugars or preservatives, is currently sold in supermarkets, club stores, health food stores and other speciality stores in the US.
Last year, Starbucks ceased listing Jones Soda's products in its US stores. Jones' soft drinks brands had been stocked by Starbucks since 2004.
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