COMMENT: Starbucks’ coffee conscience

By Datamonitor | 30 January 2004

Starbucks is launching the Starbucks Coffee Agronomy Company in Costa Rica in a bid to guarantee the quality and even supply of its coffee. The company also aims to support sustainable farming in the country - a move that will improve its ethical standing in the eyes of many consumers.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Starbucks is launching the Starbucks Coffee Agronomy Company in Costa Rica in a bid to guarantee the quality and even supply of its coffee. The company also aims to support sustainable farming in the country - a move that will improve its ethical standing in the eyes of many consumers.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page