St Austell will add Bath Ales brands to its portfolio

St Austell will add Bath Ales' brands to its portfolio

The UK's St Austell Brewery Co has bought fellow English brewer and pub company Bath Ales for an undisclosed sum.

The deal includes The Bath Ales brewery, its brands and 11-strong pub estate, St Austell said today. The brewer said the deal will see it "committing to a long-term significant investment in the Bath Ales brands, pub estate, people and brewing facilities".

Bath Ales was founded in 1995 and its beers include Gem and Barnsey. Its pub estate covers Bristol, Bath, Cirencester and Oxford and last year it sold 30,000 hectolitres of beer, up 18% year-on-year. Sales increased by 7% to GBP15.6m. St Austell said Bath Ales MD Roger Jones will play an "active role" during the integration process.

St Austell Brewery, which owns the Tribute Cornish Pale Ale and Korev lager brands, operates 167 pubs and inns across the English south west. The company reached the landmark figure of 100,000 brewer's barrels - 163,659 hectolitres -  of its own beers brewed in a calendar year in 2015.

Carlsberg this week said it is to shut down its distribution services in the UK and outsource logistics operations to DHL Tradeteam.