USA: Sprite sends hip-hop stars shopping at Sprite.com Launch Party

By Company Press Release | 10 November 2000

"Drink Sprite. Get RocketCash. Buy what you want." That's the line that Hip-Hop stars, Nelly and Ja Rule, will be rapping tonight at the Roseland Ballroom in New York City for the launch of Sprite.com ( www.sprite.com ), a virtual mall that empowers teens with the currency and freedom to shop online when they drink Sprite.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

"Drink Sprite. Get RocketCash. Buy what you want." That's the line that Hip-Hop stars, Nelly and Ja Rule, will be rapping tonight at the Roseland Ballroom in New York City for the launch of Sprite.com ( www.sprite.com ), a virtual mall that empowers teens with the currency and freedom to shop online when they drink Sprite.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page