Sprite will launch 'Thirst Out', one of the brand's longest-running under-the-cap promotions, next month. Beginning on 1 May, the campaign will offer 52m prizes and overall odds of 1-in-6 of scoring a prize or offer.

'Thirst Out' will run for eight months through to December 2004 on custom 20-ounce bottles of Sprite and will feature millions of instant-win prizes and offers from Blockbuster, including free movie and video game rentals and "rent-one-get-one-free" film and game offers. The promotion will also include prizes and offers from Musicmatch, a leader in personalised music software and services, including free music downloads and online music subscriptions, and downloadable mobile 'phone ring tones from MIDIRingTones.

Thirst, the star of Sprite's popular national advertising campaign, will be featured in a new television ad and two new radio ads as part of the promotion. The new creative executions will begin airing on 24 May. Sprite.com has been recreated as Thirst's personal crib especially for 'Thirst Out' and he has recorded special ring tones that will be available on MIDIRingTones.com.

"Sprite's 'Thirst Out' promotion brings together the kinds of prizes people want from the leaders in entertainment, music, and communications technology," said Lisa Speakman, senior brand manager, Sprite, Coca-Cola North America. "Blockbuster, Musicmatch, and MIDIRingTones worked with us to build one of the largest prize pools and easiest redemption programs ever, and we believe Sprite drinkers will love the great odds of winning a prize or offer."

'Thirst Out' instant-win Blockbuster prize and offer caps are redeemable at participating Blockbuster locations across the United States. Musicmatch downloads and subscription services and MIDIRingTones will be awarded via instant-win codes and are redeemable at Sprite.com.