US: Sprite launches longest-running promotion
Sprite will launch 'Thirst Out', one of the brand's longest-running under-the-cap promotions, next month. Beginning on 1 May, the campaign will offer 52m prizes and overall odds of 1-in-6 of scoring a prize or offer.
'Thirst Out' will run for eight months through to December 2004 on custom 20-ounce bottles of Sprite and will feature millions of instant-win prizes and offers from Blockbuster, including free movie and video game rentals and "rent-one-get-one-free" film and game offers. The promotion will also include prizes and offers from Musicmatch, a leader in personalised music software and services, including free music downloads and online music subscriptions, and downloadable mobile 'phone ring tones from MIDIRingTones.
Thirst, the star of Sprite's popular national advertising campaign, will be featured in a new television ad and two new radio ads as part of the promotion. The new creative executions will begin airing on 24 May. Sprite.com has been recreated as Thirst's personal crib especially for 'Thirst Out' and he has recorded special ring tones that will be available on MIDIRingTones.com.
"Sprite's 'Thirst Out' promotion brings together the kinds of prizes people want from the leaders in entertainment, music, and communications technology," said Lisa Speakman, senior brand manager, Sprite, Coca-Cola North America. "Blockbuster, Musicmatch, and MIDIRingTones worked with us to build one of the largest prize pools and easiest redemption programs ever, and we believe Sprite drinkers will love the great odds of winning a prize or offer."
'Thirst Out' instant-win Blockbuster prize and offer caps are redeemable at participating Blockbuster locations across the United States. Musicmatch downloads and subscription services and MIDIRingTones will be awarded via instant-win codes and are redeemable at Sprite.com.
Sectors: Soft drinks
As the US distillers' association, Discus, for the first time in its history publishes its annual report into spirits advertising, which includes complaints against its self-regulatory code, David Rob...
Constellation Brands is interested in some of Allied Domecq's spirits brands, according to reports today (15 April)....
Maxxium Worldwide could come under pressure if Pernod and Fortune's Allied Domecq bid is successful, according to press reports today (14 April)....
It's been a quiet day on the Pernod/Allied Domecq front....
Conflicting reports circulated this weekend over whether Bacardi International is looking to form a counter-bid for Allied Domecq....
Todays press reports into Pernod and Fortune's hopes to buy Allied Domecq warn of possible conflicts and set a date for completion....
Pernod Ricard and Fortune Brands are hoping to buy Allied Domecq for around 670p per share, according to press reports....
LVMH has said it is not looking to buy Mumm Champagne from Allied Domecq....
- Interview - Pernod Ricard's luxury director
- What's coming up in wine in 2017? - Comment
- Chile's winemakers caught out by Brexit "disease"
- The just-drinks Analyst - 2017 forecasts
- The Cognac Category - Everything you need to know
- Diageo Australia names new commercial head
- Edrington readies Americas, GTR exec switches
- Suntory sends staff to fat camp - report
- High-end Cognac making recovery in China - Pernod
- "Beer and weed are complements" - analyst
- The Next Seven Big Beverage Markets
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits
- Global gin insights - market forecasts, product innovation and consumer trends