UK: Sports, energy drinks on the rise in UK in '08 – Britvic
Sports and energy drinks outperformed all other categories in the UK last year, according to this year's Britvic Soft Drinks Report 2009.
Citing Nielsen data, the report, released in the UK yesterday (12 March), shows that glucose and energy drinks grew 12% in both value and volume in 2008, overtaking juice drinks, while sports drinks rose 7% in value and 9% in volume.
Carbonates performed well with cola doubling its value growth by 4% to GBP1.29bn; flavoured carbonates fell 1% to GBP432m whilst non fruit carbonates grew 2% on the back of a particularly successful year from Irn Bru, which recorded 5% sales growth.
Pure juice fell 1% to GBP1.21bn whilst juice drinks saw value sales fall 1% to GBP480m. Ribena had a poor year with carton sales down 13%.
The sectors that have suffered the most in the economic downturn are bottled water, which fell 9% to GBP417m and smoothies, down 20% to GBP172m.
The full report can be viewed here.
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