COMMENT: Spitfire fires Shepherd Neame
By Datamonitor | 10 October 2003
Shepherd Neame's financial results have been helped significantly by sales of its Spitfire ale. Boosted by a humorous advertising campaign, Spitfire sales have gone from strength to strength. This campaign has been key to the drink's success, creating the right brand values and, by being memorable, winning recognition for the brand at the point of sale.
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Shepherd Neame's financial results have been helped significantly by sales of its Spitfire ale. Boosted by a humorous advertising campaign, Spitfire sales have gone from strength to strength. This campaign has been key to the drink's success, creating the right brand values and, by being memorable, winning recognition for the brand at the point of sale.
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