US: Spirits volumes "robust" in January - figures

By | 21 February 2013

US spirits sales have had a solid start to the year

US spirits sales have had a solid start to the year

US spirit sales remained “robust” last month with volumes up by single digits, according to latest industry figures. 

The National Alcohol Beverage Control Association numbers, which monitor the US's 18 Control States that cover 20% of total volumes, found that volumes were up by 4.5%, ahead of December's 1.5% increase. Diageo's volumes rose by 6.1% in the month, but behind the industry average, Nomura said in a note discussing the figures today (21 February). 

The trend is simliar to AC Nielsen stats, where Diageo is “outperforming on pricing, but at the expense of some volume loss”, the analysts said. 

Campari saw a 9.2% lifts in spirits volumes last month, Remy a 7.8% jump and Brown-Forman up by 6.1%. Pernod Ricard and Beam volumes both increased by 3.9%, the figures revealed.  

Price mix was "strong" up 3.1%, better than December's 2.7% rise, Nomura noted.

Expert analysis

The Future of the Spirits Market in the US, to 2016

Future of the Spirits Market in the US, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in the US.

Sectors: Spirits

Companies: Diageo, Campari, Remy, Brown-Forman, Pernod, Ricard

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