GLOBAL: Spirits industry facing shake-up - analyst

By Chris Mercer | 20 April 2009

A shake-up is underway in the global spirits industry, with Beam Global Spirits & Wine potentially under threat and the emergence of a "new Maxxium" on the cards, an industry analyst has told the World Whiskies Conference.

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A shake-up is underway in the global spirits industry, with Beam Global Spirits & Wine potentially under threat and the emergence of a "new Maxxium" on the cards, an industry analyst has told the World Whiskies Conference.

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