Product Launch - US: SPI Group's Stoli Salted Karamel
By Andy Morton | 29 June 2012
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Click through to view SPI Group's Stoli Salted Karamel |
SPI Group's Stoli Salted Karamel
Category - Spirits, vodka, flavoured, 37.5% abv
Available - From July
Location - US, nation-wide
Price - SRP of US$23.99 per 75cl, also available in 1L ($31.99) and 1.75L ($41.49) sizes
Distribution - William Grant & Sons
Salted Karamel is the 14th variant in Stolichnaya’s flavoured vodka portfolio, which includes Ohranj, Blueberi, Razberi, Vanil, Citros, Cranberi, Peachik, Strasberi, Blakberi, Gala Applik, White Pomegranik and Wild Cherri.
It is the first salted caramel flavoured vodka, according to SPI, and is the second in Stolichnaya's line of “indulgent” flavours after Stoli Chocolat Razberi, released last year. SPI said it will run samplings at on-trade and off-trade outlets to support the product launch.
Sectors: Product launches, Spirits
Companies: Stolichnaya, William Grant
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