AUS: SPI Group switches Stolichnaya distributor
By James Wilmore | 13 March 2012
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SPI Group has switched distributors for Stolichnaya in a number of regions this year |
SPI Group has switched distributors for its Stolichnaya vodka brand in Australia due to previous dealer Suntory working with competitor brand Russian Standard.
Luxembourg-based SPI Group announced today (13 March) that it has signed a five-year deal with island2island Beverage Company. The move comes after Russian Standard agreed a five-year deal with Suntory in the country last month, according to local reports.
The new SPI deal with island2island includes rights to distribute Stolichnaya Premium vodka, Stolichnaya Flavoured Premium vodkas, Stolichnaya Gold, and the high-end Elit by Stolichnaya.
A spokesperson for SPI explained the decision for Stolichnaya switching from Suntory to island2island. “There's a conflict there as it (Russian Standard) is a main competitor for Stolichnaya,” she said.
Val Mendeleev, SPI's CEO, added: “The passion and focus of the island2island team complements our continued commitment to invest across on- and off-premise and to develop original, exciting initiatives for our Australian customers.”
Last month, SPI consolidated distribution of its vodka portfolio in the Indian market by signing a deal with Aspri Spirits. Aspri is handling the marketing and distribution for the Stolichnaya Red and Elit brands. Meanwhile, in January, SPI also switched distributors in the Netherlands for Stolichnaya to A Brand New Day Drinks Company.
And, in Ireland at the start of the year, SPI switched distribution for its vodka brand from Cork's Barry & Fitzwilliam Ltd to Findlater Wine and Spirit Group.
Expert analysis
Vodka in ANZUS to 2015: Market Guide
Synopsis Canadean’s, "Vodka in ANZUS to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Vodka market in ANZUS. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Vodka market in ANZUS. The report provides a top-level overview and detailed insight into the operating environment for the Vodka market in ANZUS. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Vodka market in ANZUS. • Analysis of the Vodka market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Vodka for the period 2006 through to 2015 Reasons To Buy • The report provides you with important figures for the Vodka market in ANZUS with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA
Sectors: Spirits
Companies: Stolichnaya, Suntory
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