SPI has made other changes to its Stolichnaya distribution

SPI has made other changes to its Stolichnaya distribution

SPI Group is distributing its Stolichnaya vodka portfolio in France through Baron Philippe de Rothschild.

The agreement, which started on 1 July, sees Rothschild's French distribution company handle the Stolichnaya, Stolichnaya Gold, Stolichnaya Flavoured and Elit labels, SPI said yesterday (8 July). “We are very pleased to be partnering with Rothschild France Distribution, which will accelerate our growth in France,” Val Mendeleev, CEO of SPI Group, said.

Géraud de la Noue, GM for Baron Philippe de Rothschild France Distribution, said: “This alliance is the result of both companies’ desire to create a stronger presence for Stolichnaya in the French market.”

It is unclear at this time which company was in charge of Stolichnaya distribution in France before Rothschild.

SPI has re-organised a number of its Stolichnaya distribution deals over the past 18 months.

In November, it dropped William Grant & Sons as its US distributor for Stolichnaya and set up its own import company.

To read about other Stolichnaya distribution changes, click here.