FRANCE: SPI Group signs Stolichnaya deal with Baron Philippe de Rothschild

By | 9 July 2013

SPI has made other changes to its Stolichnaya distribution

SPI has made other changes to its Stolichnaya distribution

SPI Group is distributing its Stolichnaya vodka portfolio in France through Baron Philippe de Rothschild.

The agreement, which started on 1 July, sees Rothschild's French distribution company handle the Stolichnaya, Stolichnaya Gold, Stolichnaya Flavoured and Elit labels, SPI said yesterday (8 July). “We are very pleased to be partnering with Rothschild France Distribution, which will accelerate our growth in France,” Val Mendeleev, CEO of SPI Group, said.

Géraud de la Noue, GM for Baron Philippe de Rothschild France Distribution, said: “This alliance is the result of both companies’ desire to create a stronger presence for Stolichnaya in the French market.”

It is unclear at this time which company was in charge of Stolichnaya distribution in France before Rothschild.

SPI has re-organised a number of its Stolichnaya distribution deals over the past 18 months.

In November, it dropped William Grant & Sons as its US distributor for Stolichnaya and set up its own import company.

To read about other Stolichnaya distribution changes, click here.

Expert analysis

The Future of the Spirits Market in France to 2017

Synopsis • The Future of the Spirits Market in France to 2017 is the result of Canadean’s extensive market research covering the Spirits market in France. • The report presents detailed data on the Spirits consumption trends in France, historic and forecast consumption volume and value at market and category level, brand share, alcoholic strength, price segmentation data, and distribution channel data. • This report brings together Canadean Intelligence's research, modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years. Summary • This report provides authoritative and granular detail of the Spirits market in France; and in doing so fills the gaps in marketers’ understanding of market trends and the components of change causing them. • Based upon extensive secondary research, this report provides comprehensive and granular insights that allows marketers to confidently update their strategic and tactical plans. Scope Detailed category coverage is provided, covering eight product segments that include: Brandy, Gin & Genever, Liqueurs, Rum, Speciality Spirits, Tequila & Mezcal, Vodka, Whiskey. Detailed product sales segmentation for volumes is provided, including brand data (2009-12), sales by alcoholic strength (2009-12), sales by price segmentation (2009-12), and sales by distribution channel (2009-12), at the product category level. Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future. Reasons To Buy The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dyn

Sectors: Spirits

Companies: Stolichnaya, William Grant

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FRANCE: SPI Group signs Stolichnaya deal with Baron Philippe de Rothschild

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