The distribution changes just keep on coming for Stolichnaya, this time in China

The distribution changes just keep on coming for Stolichnaya, this time in China

SPI Group has confirmed another switch of distributor for its Stolichnaya portfolio, this time in China and Hong Kong.

The Luxembourg-based company, which has changed distributors in Australia, India, the Netherlands and Ireland in the last three months, said late yesterday (26 March) that Telford International Co will be the new distributor for the Stolichnaya stable in mainland China, Hong Kong and Macau.

When contacted by just-drinks today, a spokesperson for SPI said that it will switch from Links Concept, which had handled its distribution in the region since the end of 2009. The spokesperson said SPI is making the change to “further strengthen our depth of distribution”.

The five-year tie-up with Telford covers Stolichnaya Premium vodka, Stolichnaya Flavoured Premium vodkas, Stolichnaya Gold, and the high-end Elit by Stolichnaya.

“It is an exciting time to invest in this key market where the Stolichnaya brand has more than doubled its volumes year-on-year,” said SPI's CEO, Val Mendeleev.

Telford is a family-owned distributor that was formed around 45 years ago.