GLOBAL: SPI Group lines up Stolichnaya distribution in UK, Greece
The SPI Group has secured distribution of its Stolichnaya vodka brand in the UK and Greece.
The Russian company, for whom Pernod Ricard had previously been handling the sales, marketing and distribution of Stolichnaya outside of Russia, said today (27 November) that The Edrington Group will handle the distribution of the brand in the UK - through the Maxxium joint venture - from the beginning of next year.
In Greece, meanwhile, WS Karoulis, a wholly-owned subsidiary of Berry Bros & Rudd, will market and distribute the Stolichnaya portfolio with immediate effect.
Pernod has been in the process of pulling out of its alliance with SPI around the world, having acquired the owner of Absolut vodka, Vin & Sprit, earlier this year.
In the UK, Stolichnaya will join the portfolio of premium spirits brands distributed by Maxxium. The arrangement covers Stolichnaya 'red', the flavours range and all other brand variations including the ultra-premium Stolichnaya Elit.
"This is a complete win-win agreement that provides significant benefits to Maxxium, Edrington and SPI Group," said Huw Pennell, managing director of Maxxium UK. "The addition of a premium international vodka was a key strategic priority for the business and Stoli is precisely the sort of iconic brand that complements our existing portfolio."
Andrey Skurikhin, minority shareholder of the SPI Group, added: "This is an exciting opportunity and we look forward to working with Edrington and Maxxium to continue Stoli's development in the UK. Their distribution expertise across the on-trade and off-trade is first class, and their wealth of marketing experience in the vodka sector speaks volumes."
Earlier this year, Edrington lined up the formation of a new sales and distribution alliance with Beam Global Spirits & Wine. From 1 April, Edrington and Beam will begin their new partnership, taking joint ownership of the Maxxium businesses in ten markets, including UK, Russia, China and Spain.
Beam will then handle distribution for both firms in eight markets, including Australia, New Zealand, Germany and Canada, while Edrington will be responsible for Scandinavian markets, as well as Taiwan and Korea.
Having not made a major acquisition for a couple of years, Campari was back in the spotlight last month when it acquired Wild Turkey Bourbon from Pernod Ricard. Campari CEO Bob Kunze-Concewitz spoke w...
Yesterday (1 April) signalled both an end and a beginning for Maxxium, the global sales and distribution joint venture created by Beam Global Spirits & Wine, The Edrington Group and Remy Cointreau in ...
To say that Ketil Eriksen had to hit the ground running when he became CEO of Absolut six months ago would be an understatement. Overseeing a massive reorganisation and dealing with the effects of the...
Spirits such as soju and cachaça may be less well known than vodka and whisky, but according to a new report from IWSR and just-drinks, could offer considerable benefits to multinationals, both in und...
The global drinks consumer is heading for "safety" when it comes to drinks brands, according to a recent report....
Diageo and the Nolet family have launched a US$12m advert campaign across the US for the Dutch premium vodka Ketel One....
A UK minister has warned the alcoholic drinks industry that it must work closer with authorities to highlight the pitfalls of raising excise duties....
Passenger numbers at major airports in the UK fell by nearly 10% in the first four months of 2009, highlighting the pressure on the travel retail drinks category....
- Comment - Diageo Steps Up Defence of Haig Club
- Focus - Diageo's H1 Results by Region, Brand
- Comment - Spirits - Where Next for Scotch Whisky?
- just the Preview - Diageo Q2 & H1
- just the Facts - Top 20 US Beers by Value, Volume
- Belvedere vodka tie-up over new James Bond film
- Diageo speaks out over supplier contract changes
- Brown-Forman appoints Jack Daniel's president
- Diageo inks UK distribution deals
- ASA rejects Haig Club ad complaints
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Edrington Group in Spirits (World)
- Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages