SPI has changed some of its vodka distribution deals

SPI has changed some of its vodka distribution deals

SPI Group is to hand distribution of its Stolichnaya range in the US travel retail channel to Chase International, further severing ties with current distributor William Grant & Sons.

The new deal, which starts on 1 September, follows SPI's decision last year to drop William Grant as its US distributor for Stolichnaya and set up its own import company. SPI did not respond to questions from just-drinks asking why it has dropped William Grant from its travel retail distribution.

In a statement yesterday (19 August), SPI global commercial director Rob Cullins said: “Chase International has an excellent understanding of the American market. They were a natural choice for us, and we are delighted to be working with them as we build our brands in this strategic marketplace.”

The deal covers the Stolichnaya Premium and Elit by Stolichnaya brands in the channel.

SPI has re-organised a number of its Stolichnaya distribution deals over the past 18 months.

To read about Stolichnaya distribution changes, click here.