Spencerfield said the new bottle is easier to handle

Spencerfield said the new bottle is easier to handle

Spencerfield Spirit Co has launched a new slimline bottle for its Edinburgh Gin brand.

The new design is easier for bartenders to handle, the company said today. It features a a cork stopper, and embossed lines at the base, also for easier handling.

A spokesperson told just-drinks that the original and Cannonball gins will be the first to roll out in the new bottle. The other expressions, including the 50cl and 20cl bottles, will be rolled out in slimline versions later.

Alex Nicol, MD of Spencerfield Spirit, said the the practical issues of handling the bottle was discussed with consumers, bartenders and the bottle's designer. "I’m confident we have developed an elegant solution that is attractive to both consumers and trade alike," he said.

In June, Spencerfield rolled out a gin made with seaweed.