SPAIN: Spanish wines losing UK market share
Spanish wines are losing market share in the UK market and the government must act to improve the situation, Madrid-based trade federation FEV said today (22 February).
Last year, Spanish exports to the UK rose by 9.2% to 108m litres, lagging behind Australia and France whose sales rose by 24% and 2.7% respectively to 270m and 238m litres. Australia and France accounted for nearly half of the UK's imported 1.3bn litres, while Spain lagged behind in 9th place. In terms of value, Spain ranked fifth with sales totalling €165m.
In view of this data, legislative reforms in the wine sector, and the introduction of a new strategic plan to boost exports (Wines from Spain), "state officials must act to increase our market share by analysing our competitors success rate, particularly Australia," FEV said.
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