Southern Wine & Spirits will distribute Ste Michelle wines in 15 states

Southern Wine & Spirits will distribute Ste Michelle wines in 15 states

Southern Wine & Spirits of America has signed a deal to distribute Ste Michelle Wine Estates in Minnesota.

The exclusive partnership starts 1 August, Southern Wine & Spirits (SWS) said last week. As a reult of the deal, it will mean SWS distributes Ste Michelle's portfolio in a total of 15 US states.

“As we expand our relationship with Ste Michelle Wine Estates in Minnesota, we are confident that we will both bring an elevated level of brand stewardship to the Ste Michelle portfolio as well as enhanced levels of service to Minnesota’s retail customers,” said SWS's executive VP & general manager Brad Vassar.

At the beginning of the year, Pernod Ricard and Beam Inc signed distribution tie-ups with SWS in Washington state within 24 hours of each other.