Southern Wine & Spirits of America and Glazer's Distributors have retained their management consulting firm as they approach completion of their joint venture in the US.

The two drinks distributors, which last August announced a JV in the centre of the country, said yesterday (23 April) that A.T. Kearney Inc, based in Chicago, Illinos, will continue in its current role.

"We are pleased to have been selected as Southern and Glazer's consulting partner, and will utilise our cross-industry and cross-functional expertise to bring to bear best-in-class practices to this strategic joint venture," said James Morehouse, senior vice president at A.T. Kearney. "We see this strategic joint venture as having great potential to drive synergies and to create efficiencies for customers and suppliers."

Southern and Glazer's said that they are continuing to work toward the close of the strategic joint venture once legal and regulatory issues have been cleared.

While Southern operates in 29 US states, and Glazer's works in 11, the arrangement between the two will see an overlap in just three states, Arizona, Mississippi and Ohio.