Executive appointments at Southern Wine & Spirits

Executive appointments at Southern Wine & Spirits

Southern Wine & Spirits of America has announced a brace of executive appointments.

The wine and spirits distributor, which operates in 32 of the 50 states in the US, said yesterday (20 September) that George Fisher will join the company as senior vice president of national off-premise accounts. Also, James Bradney has been promoted to become VP and general manager of the southern California division.

Fisher joins Southern from Pepsi-Cola North America, where most recently he was vice president of franchise development. He will assume the newly-created position with immediate effect and will report directly to Kevin Fennessey, senior VP of national accounts & supplier strategy.

Bradney, meanwhile, moves up from his role as VP and general sales manager of Southern's southern California unit. He will report directly to Jack Brennan, Southern’s executive VP and general manager for California. Bradney succeeds Steve Slater who was recently promoted to executive VP and general manager of Southern's wine division.