USA: Southern Comfort gets first new look in 65 years
By Sarah Diston | 20 July 2001
For the first time in 65 years Southern Comfort is planning a complete re-design with a new contemporary look bottle. The new bottle will have concave sides embossed with the brand name "Southern" on one side and "Comfort" on the other, with a bolder typeface and a higher placement to improve visibility of the label.
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For the first time in 65 years Southern Comfort is planning a complete re-design with a new contemporary look bottle. The new bottle will have concave sides embossed with the brand name "Southern" on one side and "Comfort" on the other, with a bolder typeface and a higher placement to improve visibility of the label.
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