US: Southern Comfort brings “music experience” to web

By just-drinks.com editorial team | 15 July 2008

Southern Comfort is partnering with a number of music and lifestyle sites to bring its "SoCo Music Experience" to the web.

Music fans will be able to sample the music festival experience from their own perspective mixed with live performances and interviews with the artists in clips produced by Pitchfork.tv, Heavy.com, My Damn Channel, Complex.com and Death + Taxes.

"The SoCo Music Experience is in its fourth year and we felt it was time to take a fresher approach as a spirits brand by extending the event to millions of music fans digitally but in a different way," said Campbell Brown, vice president, director Southern Comfort Americas. "We're packaging the overall festival experience with interviews from both fans and performers and delivering the content in SoCo's brand voice."

The SoCo Music Experience festival tour is going to six markets with each event showcasing five national performers with five top local acts on two stages. An outdoor venue will offer food and beverage vendors, poster and t-shirt shop, a record shop, merch tent, cornhole games, photobooths and the SoCo & Lime Dome, among other areas.

The tour begins in San Diego on 23 August.

Sectors: Spirits

Companies: Southern Comfort