Australian wine group Southcorp will maintain its programme of brand development despite overall cost cutting and investor unease about company directions, according to managing director John Ballard.

He told an investor group a global Lindemans' advertising campaign, a relaunch of the Rosemount Estate brand and new products such as New Zealand's Secret Stone label were part of the premium push.

"We don't intend to be a one region, or one brand or even four branf company," Ballard said.