Southcorp, the Australian wine giant, has appointed Mario Micheli as regional director for its European business. He joins the company from the world's leading brewer Anheuser-Busch.

Replacing Michael Paul, who is due to leave Southcorp later this month, Micheli is a key senior appointment as the wine company seeks to increase its international presence, according to company chief executive-elect Tom Park.

Europe is Southcorp's leading wine export market and delivered sales of more than A$200m in 1999-2000.