Beer consumption in South Korea rose 11.2% in 2000 to 1.86m hectolitres, compared to 1999, the Korea Alcohol and Liquor Association reported today. The Association has attributed the considerable rise to a liquor tax cut put in place early in 2000. The HITE Company retained market leadership with a 53.1% market share and sales of 986,126 hectolitres, up 18.5% from a year earlier.