The South African Wine Industry Trust has announced that it has set aside £700,000 for the development of export markets. The industry hopes to gain exposure through TV, radio and print in North America and Scandinavia. The trust represents both the government and the industry, and was formed to nurture exports and transform the traditionally white-owned industry. The trust's general manger Marthinus Saunderson said that initially SA wines enjoyed a solid support internationally. However, the entry of some inferior wines in the market has tarnished the country's wine producing image.