SOUTH AFRICA: South African agave drink to rival Tequila

By just-drinks.com editorial team | 27 June 2001

The past two decades have witnessed the wine industry being turned on its head by the invasion of new world producers, is Mexico's historic Tequila industry due to suffer a similar fate? As Tequila's agave shortage continues to impact on foreign and domestic markets, the launch of Blue Agave from South Africa couldn't be more acutely timed. This 100% agave product - crafted from blue agave americana as opposed to the blue agave weber solely allowed for Tequila production - will be released to markets in North America, Europe and South Africa this July and August.

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The past two decades have witnessed the wine industry being turned on its head by the invasion of new world producers, is Mexico's historic Tequila industry due to suffer a similar fate? As Tequila's agave shortage continues to impact on foreign and domestic markets, the launch of Blue Agave from South Africa couldn't be more acutely timed. This 100% agave product - crafted from blue agave americana as opposed to the blue agave weber solely allowed for Tequila production - will be released to markets in North America, Europe and South Africa this July and August.

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