S KOREA: Soju sales up in 2006, just - figures

By | 25 January 2007

Sales of soju in South Korea rose slightly last year, according to local figures.

The Korea Alcohol and Liquor Industry Association said today (25 January) that domestic sales of the liquor, which is distilled from rice and sweet potatoes, were up in 2006 by 6.7% on a year earlier.

Sales of soju for the year reached 108m boxes, compared with 101m boxes sold in 2005, the association noted. Each box contains 30 360-millilitre boxes.

Jinro maintained its dominance of the market, accounting for 52.3% of sales, with Doosan coming in second with only 9.7% market share.

A 360-millilitre bottle of soju sells for around KRW1,000 (US$1.07).

Sectors: Spirits

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