US: Soft drinks volumes slip in '09
By just-drinks.com editorial team | 25 March 2010
Carbonated soft drinks sales continued to fall in the US in 2009, according to a report.
Volume sales of carbonated drinks fell by 2% in 2009, the Beverage Digest publication reported this week.
Sales slipped back to 9.4bn cases, equivalent to levels of the mid-1990s.
The figure highglights the continuation of a long-term trend for carbonated drinks sales in the US, as consumers have switched to new categories such as water and juice.