The pledge sets a target for anti-obesity moves already in place

The pledge sets a target for anti-obesity moves already in place

The Coca-Cola Co, PepsiCo and Dr Pepper Snapple Group have pledged to reduce beverage calories consumed in the US by one-fifth in the next ten years.

The soft drinks makers said the goal, announced by former US president Bill Clinton yesterday on behalf of his charity group the Global Clinton Initiative (GCI), would be reached by 2025 through offering a wider choice, more information and by encouraging consumers to be more active. US trade body the American Beverage Association (ABA) said it is the largest voluntary effort by an industry to help fight obesity.

“It takes our efforts to provide consumers with more choices, smaller portions and fewer calories to an ambitious new level,” ABA president & CEO Susan Neely said.

The initiative sets a target for anti-obesity moves already undertaken by leading soft drinks makers in the US.

Coca-Cola and PepsiCo have launched “slimline” 25cl cans in the country, and in other markets, while Coca-Cola has aired a number of adverts in the past two years highlighting the importance of balanced diets. Coca-Cola also launched a stevia-sweetened Coca-Cola Life in South America and Europe, though it has yet to be released in the US.

The pledge was announced at the 2014 GCI annual meeting in New York.