The Clear on Calories initiative will see the calorie count and serving details moved to the front of cans and bottles

The Clear on Calories initiative will see the calorie count and serving details moved to the front of cans and bottles

Several soft drinks companies in Canada have adopted a voluntary initiative to display the nutritional content of their products on the front of the packaging.

The 'Clear on Calories' initiative by trade association Refreshments Canada will see the calorie count per serving details moved to the front of cans and bottles. Currently, soft drinks manufacturers have to include the calorie content of their products on the container, but for many this is located on the back of the bottle or can.

Companies involved in the initiative, including Canada Dry Mott's, Coca-Cola Refreshments Canada, Cott Beverages Canada, Nestle Waters Canada and PepsiCo Beverages Canada, said in a statement on Friday (11 February) that the move is part of a wider drive to "better inform consumers about the products they are purchasing".

"The Canadian beverage sector has a long track record of promoting a balanced healthy lifestyle and for helping parents make informed beverage decisions for their family," said Refreshments Canada's president, Justin Sherwood.

"We feel that Clear on Calories builds on the industry guidelines for the sale of beverages in schools, which removed full-calorie soft drinks from schools across the country and the sector's product innovations that has already significantly reduced the amount of calories in the marketplace," he added.

For more details on the initiative, click here.