SRI LANKA: Soft drink majors plan Asian ice tea push

By just-drinks.com editorial team | 13 February 2002

By   Swineetha Dias Wickramanayaka Soft drinks giants Nestle, Coca-Cola and Pepsi are developing ice tea products to break into a new market place in tropical Sri Lanka this summer. The three will join Hindustan Lever, which has already launched its Lipton Ice brand. Nestle is product testing in select markets, while both Pepsi and Coca-Cola have approached Tata Tea for supplies of instant tea, Tata sources have told the island's press.

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By   Swineetha Dias Wickramanayaka Soft drinks giants Nestle, Coca-Cola and Pepsi are developing ice tea products to break into a new market place in tropical Sri Lanka this summer. The three will join Hindustan Lever, which has already launched its Lipton Ice brand. Nestle is product testing in select markets, while both Pepsi and Coca-Cola have approached Tata Tea for supplies of instant tea, Tata sources have told the island's press.

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