US: SodaStream unveils Skinnygirl flavour tie-up
SodaStream's shares jumped last week
SodaStream has fired an immediate riposte to the Coca-Cola Co's move into its home-carbonation territory with the announcement of a new partnership with Skinnygirl.
The Bettheny Frankel-owned group will produce a range of non-alcoholic flavours for SodaStream, the companies announced today (10 February). The products are expected to be available in the US during the second half of this year, however a SodaStream spokesperson told just-drinks that specific details on the flavours are not yet being disclosed.
Financial details of the deal have also been withheld.
"Skinnygirl has inspired legions of consumers to bring a sense of lifestyle and quality to their beverage choices, and we are excited to now offer that experience to our users," said Daniel Birnbaum, CEO of SodaStream.
Last week, SodaStream's shares jumped on news Coca-Cola was to collaborate with the makers of the Keurig brewing system on an at-home cold-beverage carbonation machine. At the time, SodaStream said it welcomed the competition as it proved the “enormity of the global opportunity” for its business model.
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