Sodastream will launch a global ad campaign next year

Sodastream will launch a global ad campaign next year

SodaStream International is to use next year's Super Bowl as a launch pad for its new global ad campaign. 

Sodastream, which was forced to change this year's Super Bowl ad, called the event a “proven venue” for the company that has helped build brand profile and generate “excellent sales growth”. No details of the ad have been revealed.

It will be the second year in a row that Sodastream has created an ad for one of the highly-prized Super Bowl slots, which can cost around US$4m for 30 seconds of content. 

In January, US television authorities barred SodaStream's “SodaStream Effect" as it was deemed disrespectful to Coca-Cola and PepsiCo. Sodastream eventually released a modified ad, but still aired the original spot online, where it went on to receive around five million views.

In YTD results, released last month, Sodastream saw its profits growth slow, but sales remained buoyant. 

Expert analysis

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