US/ISRAEL: SodaStream rolls out new Kool-Aid flavours in Kraft Foods link-up
By Andy Morton | 18 July 2012
SodaStream has added to its tie-up with Kraft Foods.
The new flavours announcement follows a run-in with the Coca-Cola Co over an outdoor marketing exhibit that used empty Coca-Cola branded products to highlight waste.
The company has undertaken a range of marketplace moves since it was listed on the NASDAQ in November 2010, including buying back its Nordic and Baltic distribution rights.
It first linked up with Kraft in January.
Show the press release
Kraft Foods and SodaStream Expand Co-Branded Flavors with Kool-Aid
Kraft Foods and SodaStream International today announced the expansion of their strategic partnership for the manufacturing, marketing, distribution and sale of Kraft Foods beverage brands for use with the SodaStream soda making system. The initial Kool-Aid flavor choices will be Cherry, Grape and Tropical Punch. These complement the existing co-branded portfolio, which includes several varieties of Crystal Light, the leading powdered drink mix, and Country Time, the number-one U.S. lemonade brand. The terms of the deal were not disclosed.
"The Kool-Aid brand will be a great addition to the current lineup we've developed with SodaStream," stated Doug Weekes, VP of beverages, Kraft Foods. "We're pleased with the early success of Crystal Light and Country Time and believe that adding Kool-Aid will attract even more people to enjoy our flavors with personally-made carbonation."
"I grew up drinking Kool-Aid and am excited to welcome such a popular drink to the SodaStream family," stated Daniel Birnbaum, CEO of SodaStream. "It truly delights me to have the opportunity to expand our partnership with Kraft Foods by delivering a sparkling version of this iconic brand to millions of Americans."
The companies plan to have the products available at retail during the fourth quarter of 2012.
Original source: http://www.prnewswire.com/news-releases/kraft-foods-and-sodastream-expand-co-branded-flavors-with-kool-aid-162841706.html
Coca-Cola Co in Health and Wellness - World
The Coca-Cola Company is the largest player in the global health and wellness (H&W) market, with a leading position in better for you beverages as well as a strong position as the global number two in fortified/functional beverages. H&W beverages are...
Coca-Cola Co, The in Soft Drinks (World )
The Coca-Cola Company, the world’s leading soft drinks company, has a stated aim to double its size over the 2010 to 2020 decade. However, with US sales on the decline and regular carbonates losing their appeal, the company needs growth to come in th...
Bottled Water - USA
Functional bottled water suffered a decline of 4% in off-trade value sales in 2010, an abrupt decline from the CAGR of almost 40% over the review period. The leading brand in functional bottled water, VitaminWater, is being sued for having a misleadi...