SodaStream plans 2017 global launch for new Spirit
The SodaStream Spirit will initially launch in the US
SodaStream has slated a 2017 global roll out for its latest carbonation machine, SodaStream Spirit, following a US launch this year.
The company said today the platform, which has a lower price tag than the company's current machines, will go on sale in non-US markets from next year as part of a gradual international roll out. It will initially launch in the US in the final quarter of this year.
The Spirit features a slimmer design and footprint than previous SodaStream machines and includes a snap-lock bottle insertion mechanism. It will retail for US$79 compared to $99 for the company's core Source machine.
"SodaStream continues to revolutionise the beverage industry by constantly developing better-for-you beverage options," said Doug Pritchard, president of SodaStream North America.
Meanwhile, SodaStream said it plans a European launch later this year for its upcoming Mix machine, which will dispense both hot and cold drinks. SodaStream CEO Daniel Birnbaum said last year the machine will have every feature a customer could think of "other than a back massage".
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