SodaStream is hoping UK retailers will benefit from its planned £1.2m investment into its 2001 marketing campaigns.

James Beech, SodaStream's UK marketing director, said: "2001 will be a big year for SodaStream."

"We want to work with our retail partners and listen to their needs. This increased investment in the market sector will enable us to meet these needs more than ever before," he added.

Investments in the retail trade will include the launch of a new drinks maker "Fizz On-Line" retailing at £34.99, which will replace the original drinks maker in the grocery sector.

April will also see the launch of SodaStream's first ever portion packs "SodaStream Singles" which will have a recommended retail price of £0.99p for three, one litre servings.

Flavours will include Apple and Peach, Cranberry And Blackcurrant, Orange and Mango and Pineapple and Grapefruit.

The company has also re-designed its product displays to enable increased promotion of machines through distribution channels at point of sale.

Efforts to increase the sale of SodaStream systems in the UK high street will see a big boost in April as UK retailer Argos begin stocking the new "Fizz On-Line" drinks maker, including a 12-pack of SodaStream singles.

Electrical retailers, Curry's is also stocking the SodaStream Plus System.

"The increased availability of SodaStream drinks makers this year will have a knock on affect into the grocery sector with consumer demand for flavours rapidly growing," said Beech.

Other activity includes promotions, TV and magazine advertising and a comprehensive PR campaign.

The SodaStream Plus System will retail at £39.99 and concentrates will sell at £2.49.