The company has created the role of chief commercial officer

The company has created the role of chief commercial officer

SodaStream has expanded its executive team by appointing a chief commercial officer, a newly-created role. 

Yoram Evan, the former CEO of Moscow department store Tsvetnoy Central Market, took up the role “late last month”, a SodaStream spokesperson confirmed to just-drinks today (29 April). Evan, who also served as CFO for real estate development company RGI International while in his last position, will report to SodaStream's CEO, Daniel Birnbaum.

He is charged with overseeing commercial strategy and "P&L execution", the company said.

“He (Evan) brings a strong combination of sales, marketing and financial expertise that will help fuel our next phase of global growth,” said Birnbaum. 

Shares in the Israel-headquartered group jumped last week after speculation that Starbucks was in talks to take a 10% stake in the firm.