UK: Social drinkers class alcohol intake as ‘moderate'
People living in popular regions of the UK are just as likely to unwittingly consume too much alcohol as binge drinkers, according to research commissioned by the Department of Health.
The North West Public Health Observatory said in a report updated today (16 October), that the classification of moderate drinking varies from region to region and many who think they drink sensibly do not.
According to the report: "People living in the regions where population levels of drinking are highest now appear to be becoming 'normalised' towards heavier drinking since those classifying themselves as moderate drinkers in these regions actually consume more units of alcohol than those classifying themselves as moderate drinkers in other regions."
The research outlines that women need only drink 15 units per week, equal to between five and 12 large glasses of wine per week and men 22 units per week, between seven and 17 glasses to reach "hazardous" levels.
Results showed that the proportion of people who binge drink is highest in Yorkshire and The Humber and the North West and lowest in London and the South East, with many believing that alcohol was the main cause of crime.
"In the most recent surveys in England, 48% of people believed alcohol to be a major cause of crime compared with 36% two years earlier and 5.7% thought alcohol was the main cause of crime compared with only 3.7% two years earlier," the research stated.
10 things you should know about... Vin & Sprit...
Strong beers may offer brewers significant growth potential but their perception as a cheap way of consuming alcohol puts them directly in the regulatory sights of governments looking to tackle excess...
Pernod Ricard has lined up a responsible drinking campaign in the UK....
Coors Brewers has announced plans to cease displaying its Carling logo on children's replica shirts of two major football clubs in the UK....
The European Commission's year-long court case against Sweden over wine and beer taxes collapsed today (8 April), when the European Court of Justice ruled that Swedish wine taxes did not have to be cu...
The Pink Spirits Co. has hired a manager for the south eastern region of the US to meet its "growing demand and expanding distribution"....
Appletiser has introduced a carbonated fruit juice addition to its portfolio in the UK....
Carlsberg's Vietnamese joint venture is poised to take a larger stake than expected in Hanoi Beer Alcohol and Beverage Corporation (Habeco)....
- Ten questions for Diageo - Analysis
- Have spirits companies forgotten the mainstream?
- How craft beer has shattered its US shackles
- Ashwagandha - The next functional drinks trend?
- New CEO sparks optimism at Coca-Cola - Analysis
- Moet Hennessy unaffected by LVMH Dior buy
- BrewDog moves into spirits with LoneWolf launch
- Portman Group heads to Tesco for new chief exec
- William Grant names Europe & NA Travel Retail head
- Johnnie Walker Bourbon Cask & Rye Finish - NPD
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report