USA: SoBe terminates Canadian distribution deal with Leading Brands
By Sarah Diston | 6 March 2001
Just weeks after SoBe told just-drinks.com that it would be moving distribution to Pepsi only in areas where they have no distribution, the company announced today it has terminated its distribution deal with Canadian-based Leading Brands Inc. SoBe executive VP Tom Schwalm told just-drinks.com in February: "We are going to Pepsi distributors where we have no distribution or where the distribution is weak."
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Just weeks after SoBe told just-drinks.com that it would be moving distribution to Pepsi only in areas where they have no distribution, the company announced today it has terminated its distribution deal with Canadian-based Leading Brands Inc. SoBe executive VP Tom Schwalm told just-drinks.com in February: "We are going to Pepsi distributors where we have no distribution or where the distribution is weak."
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