US: Snapple boldly goes where no brand has gone before
Snapple is petitioning NASA with a request to be considered as the exclusive beverage on board future space flights.
If the request is granted, the brand may change all SKUs so packaging will read 'Best Stuff in the Universe' rather than 'Best Stuff on Earth'.
Snapple's chief consumer officer Randy Gier said: "Everybody knows that Snapple tastes out of this world."
Gier added: "Securing first-to-market inter-planetary distribution rights is part of our vision for universal expansion - we plan on leaving other ready-to-drink tea manufacturers behind on Earth."
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