COMMENT: Snapple bags the Big Apple
By Datamonitor | 17 September 2003
Snapple's sponsorship deal with the City of New York is a real coup. The brand gains significant advertising space and exclusive rights to sell its products in public buildings at a price that will be the envy of other beverage companies.
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Snapple's sponsorship deal with the City of New York is a real coup. The brand gains significant advertising space and exclusive rights to sell its products in public buildings at a price that will be the envy of other beverage companies.
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