UK: S&N sets sights on Magners with Bulmers relaunch
By just-drinks.com editorial team | 8 May 2006
Scottish & Newcastle is to launch cider brand Bulmers Original throughout the UK in an attempt to win back sales lost to burgeoning rival brand Magners.
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Scottish & Newcastle is to launch cider brand Bulmers Original throughout the UK in an attempt to win back sales lost to burgeoning rival brand Magners.
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