UK: S&N sacrificed Foster's volumes in discounting snub

By Chris Mercer | 20 February 2009

Heineken subsidiary Scottish & Newcastle UK allowed volumes of Foster's beer to slide in 2008 because the group refused to take part in deep discounting on lager brands by multiple retailers, just-drinks understands.

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Heineken subsidiary Scottish & Newcastle UK allowed volumes of Foster's beer to slide in 2008 because the group refused to take part in deep discounting on lager brands by multiple retailers, just-drinks understands.

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