UK: S&N launches Foster's ‘Aussie’ campaign

By just-drinks.com editorial team | 12 June 2009

Scottish & Newcastle UK, the brewing business owned by Heineken, has launched a multi-million pound media campaign for its Foster's beer brand.

Beginning this month and running to the end of the year, the 'Get some Australian in You' campaign will encompass TV, cinema, radio advertising and digital activity, said the brewer, which owns the licence to Foster's in the UK.

It will launch with two 40-second executions, 'Backpacker and 'Deep Sea' that will be screened on terrestrial and satellite TV from mid-June.

Natalie Clearie, brand manager for Foster's at S&N UK, said: "Foster's is an established performer in the standard lager sector and humour is a potent weapon that has served the brand well in our advertising over the years.

"The new campaign reverts to the brand's rich advertising history and returns to its Aussie roots by bringing back the 'No Worries' attitude to life that Foster's intrinsically embraces."

The advertising will hit cinemas from 10 July with the launch of Bruno, the Sacha Baron Cohen film.

Six radio ads will air nationally from mid-June. In-line with the TV campaign, they will show six people in stressful situations demonstrating an Australian 'No Worries' attitude and handling the situation in an unexpected way, the company said.

Sectors: Beer & cider

Companies: Foster’s, Heineken, S&N