UK: S&N introduces new cider in UK
Scottish & Newcastle is upping its presence in the UK cider category.
The company announced earlier this week that it is releasing a premium fruit cider imported from Belgium.
'Jacques' is a sparkling blend of Belgian cider with cherry, raspberry and blackcurrant. The 5.5% ABV product will be available from this month in a 750ml bottle, and will initially be sold exclusively through Sainsbury's supermarkets and the Greene King pub estate. A wider roll-out is expected next year.
Jacques has been developed in conjunction with Strongbow's Belgian sister company Stassen SA, and will target 25-34 year-old-women.
"The cider category has been completely rejuvenated in the last two years and, as the market leaders, we have led the turnaround in its fortunes through innovative new product development backed by heavyweight marketing investment in the category," said Stephen Mosey, marketing manager - ciders, S&N UK.
"Strongbow Sirrus, a 5% ABV premium packaged cider launched last year, has made a significant contribution to the rejuvenation of the sector and Jacques is ideally positioned to add genuine interest and value to our cider portfolio by offering a real point of difference in the drinks aisle.
"We are firmly focused on recruiting new and lapsed drinkers at the premium end of the cider market by engaging with consumers from other alcoholic drink categories. Serving cider over ice has shown what can be achieved by changing people's perceptions about the way cider is consumed.
"Jacques takes this development a stage further by aligning cider with social occasions where friends have traditionally shared a meal and a bottle of wine."
The success of C&C's Magners cider brand in the UK is widely thought to have helped the category up its profile in the last year.
Buoyed by recent growth in the UK, cider producers are eyeing export opportunities but, writes David Robertson, they will be aware that international expansion has proved a difficult challenge for cid...
SABMiller's Chinese associate has snapped up two more breweries as it continues to expand across the world's largest beer market....
The amount of space given over to spirits producers at the London International Wine & Spirits Fair will double next year....
The Swedish government has confirmed that it is planning to sell off V&S Group, the owner of Absolut vodka. The centre-right government, which came to power in September, officially announced today (1...
Analysts believe Scottish & Newcastle is likely to up its investment in Chongqing Brewery Co. following reports that the parent of the Chinese brewer plans to inject all of its brewing businesses into...
Danish brewer Royal Unibrew has upped its presence in the Caribbean with the US$15m acquisition of controlling stakes in three companies....
Beam Global Spirits & Wine has made its first foray into the Indian Made Foreign Liquor segment with the launch of a whisky brand called DYC. The US-based group is the latest multinational to enter th...
The chairman of Rémy Cointreau has insisted the French Champagne and spirits group is "not a takeover target"....
- Has the politics of M&A changed? - Analysis
- Fruit-flavoured beer? Think of the kids - Comment
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- Drinks industry's gender failure - Consumer Trends
- Anheuser-Busch readies US executive switches
- Brexit paperwork offers alcohol smuggling opp's
- Asahi’s Peroni Ambra - NPD
- Diageo's Captain Morgan LocoNut - NPD
- Irish whiskey hails bid to relax distillery sales
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends