UK: S&N agrees sale of LCL Pils to Thwaites

By | 5 December 2007

Scottish & Newcastle is set to sell production, marketing and sales rights for its LCL Pils beer brand to Daniel Thwaites Brewery in the UK.

The brewer said today (5 December) that, from 21 December, Thwaites will take responsibility for the sales and marketing of the brand. Early next year, brewing of LCL Pils is set to be transferred to Thwaites Star brewery in Blackburn.

"S&N will continue to supply LCL Pils to its existing on-trade regional customers, with Thwaites taking over national accounts, all take-home accounts, and any new business," the company said.

S&N acting managing director Tim Seager said: "These new arrangements are part of S&N's continuous strategy to unlock value in our non-core brands through new ownership arrangements. LCL Pils has found an ideal new home at Thwaites, and they have the expertise and resources necessary to develop the brand. We will, of course, continue to work closely with them to ensure all our existing LCL Pils customers continue to have access to the brand."

Thwaites sales and marketing director Brian Jenkins added: "The north-east is a strategic market for us to develop and as the leading regional brewer in the North of England; the inclusion of LCL Pils will undoubtedly open new doors and give us a distribution platform on which we can build for the future."

Thwaites is an independent family brewer based in Lancashire in the UK, with over 200 years of brewing and pub retail experience.

Sectors: Beer & cider

Companies: S&N

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