UK: Smoothies can be two of ‘five-a-day’ - watchdog
By just-drinks.com editorial team | 16 September 2009
Smoothies can count as two of the recommended five daily portions of fruit and vegetables in consumers' diets, the Advertising Standards Authority has said, in a groundbreaking ruling for the industry.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Smoothies can count as two of the recommended five daily portions of fruit and vegetables in consumers' diets, the Advertising Standards Authority has said, in a groundbreaking ruling for the industry.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
In the Spotlight – Reed's Inc, Jones Soda
The challenging economic environment combined with Jones Soda's current capitalisation has made it extremely difficult for the firm to continue to operate on a standalone basis. Michelle Russell looks at reaction to the group's merger deal with Reed's.
US: UBS upbeat on Dr Pepper Snapple Group in 2010
Investment bank UBS has upgraded Dr Pepper Snapple Group (DPSG) to buy from neutral, saying that it doesn't believe the market is fully valuing strong fundamentals for the business.
US: Coca-Cola revamps Gold Peak offering
The Coca-Cola Co has altered the packaging of its Gold Peak RTD tea brand in the US.
