USA: Smoothies are a first for Tropicana
By Hugh Westbrook | 19 March 2001
Florida-based juice company Tropicana is launching its first range of mass-market smoothies. The launch is an attempt to break into the market for quick and convenient breakfasts. The 11.5oz packs, which will retail for $1.49, will initially be available in San Francisco, Sacramento, Phoenix and Cedar Rapids. The smoothie is a blend of fruit juices and yoghurt - the first flavours available are peach, tropical orange, mixed berry and strawberry.
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Florida-based juice company Tropicana is launching its first range of mass-market smoothies. The launch is an attempt to break into the market for quick and convenient breakfasts. The 11.5oz packs, which will retail for $1.49, will initially be available in San Francisco, Sacramento, Phoenix and Cedar Rapids. The smoothie is a blend of fruit juices and yoghurt - the first flavours available are peach, tropical orange, mixed berry and strawberry.
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