UPDATE: UK: Smirnoff to get ‘Signature’ global promo push

By just-drinks.com editorial team | 10 April 2007

Diageo is hoping to draw a better consumer understanding of where its Smirnoff vodka brand comes from. The company, which unveiled a multi-platform global campaign for the vodka yesterday (9 April), is looking to "celebrate Smirnoff's Russian heritage".

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Diageo is hoping to draw a better consumer understanding of where its Smirnoff vodka brand comes from. The company, which unveiled a multi-platform global campaign for the vodka yesterday (9 April), is looking to "celebrate Smirnoff's Russian heritage".

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

US: Wild Turkey launches limited edition Bourbon
Pernod Ricard-owned Bourbon brand Wild Turkey has launched a new limited edition offering called Wild Turkey American Spirit.

UK: Akvinta to make UK debut
The super-premium vodka brand Akvinta is being launched in the UK market through the drinks firm Wine & Spirit International.

FRANCE: Pernod Ricard looks to up debt limit, silent on V&S link
Pernod Ricard has confirmed its plans to bid for Swedish drinks company Vin & Sprit, but added that its recent decision to up the limit of its fund raising has been a decision "independent" of any forthcoming plans.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page